PLUSHCRAFT™
LINE REFRESH + REBRAND: PLUSHCRAFT™
One of ORB™’s heritage brands, we value the PlushCraft line and recognize that it;s longevity is due to providing a fun and engaging play pattern for kids. In 2018-2019 we decided to celebrate the brand by launching an exciting rebrand and a full line of new pillow themes.
PlushCraft™ is a fun and mess-free fabric craft project that requires no sewing. Following the legend, kids use a special stylus to push fabric into pre-cut openings, transforming the blank template into a cute character or cool design.
Rebrand designed by Morgan Fraser, Erlina Husada, and Oana Gibea for ORBToys™
Product line developed by Morgan Fraser for ORBToys™
