Rebrand: Evertide Chocolate Maker
While working on the Evertide rebrand, the core values of the company led the way. Their small batch craft chocolate is made in beautiful Nova Scotia with transparently sourced cacao beans.
From that starting point, we created a bright, modern, and playful brand identity to better capture their belief in chocolate as a joyful, restorative indulgence and in responsible practices as a force for good.
Thoughtful branding
The logo was stacked and given an oceanic fluidity with water-like flourishes following the curves of the letters. A custom repeating pattern that combines both the shape of the cacao bean and water ripples builds upon this theme. Bright packaging colours evoke joy and levity inspired by Evertide’s tagline “chocolate, a daily joy”.
Form and function
Packaging that is both beautiful and functional! These envelopes make product packing easier and faster.
Replacing the hand-wrapped and stamped paper allows for more time to be spent on chocolate creation and engaging with customers.
KEY ILLUSTRATIVE ELEMENT
Custom ‘cacao wave’ pattern encircles the package, underscoring Evertide’s commitment to sustainable farming and production cycles.
MORE THAN AESTHETICS
Easy to fold and pack, this envelope redesign has sped up and simplified the packing process compared to their original paper wrap.
THOUGHTFUL INTERIOR TOUCHES
Each bar is wrapped in a plant-based cellulose; biodegradable, compostable, and completely on brand.
COMMITMENT TO TRANSPARENCY
Information provided on each bean’s unique origin and the associated farming operation abroad.
KEY ILLUSTRATIVE ELEMENT
Brand reach is mapped by plotting each bean’s agricultural origin.
Always forward thinking.
Evertide’s rebrand focused on the company identity and redesigning the core products, but we also considered much more. We wanted to deliver an adaptive look that could expand to a wide array of chocolate, pantry items, and accessories; helping our client imagine how far their new brand could go.
Cacao Teas
Half Size Bars
Embroidered Totes